The covid pandemic has thrust medical sales professionals in a unique position to provide PPE and related medical equipment to hospitals, governments, and other large institutions.

As a medical sales professional, this has been overwhelming as we are not typically accustomed to having customers beg to give us business!

Given these circumstances, it is important to be mindful of the true value of the opportunity in front of us.

There are many opportunistic people who have jumped into this market to make a quick buck. They see dollar signs and are only concerned with how much they can exploit the current market. This is a big mistake!

If you are a true Practice Development Manager, then you have a greater responsibility than just making money.

PDMs are small business owners. As a business owner, your reputation is EVERYTHING.

If you plan on staying in business after this pandemic, then you want to make integrity your cornerstone. You are in a unique position to help your clients get the necessary items they need to help patients and protect the public at large.

Your clients are looking to you to help them, and it’s your responsibility to do so. If you focus on helping find channels to help customers procure what they need and they know you treated them fairly, you will be positioned to earn long-term trust from that client.

This is your opportunity to be a hero!