Why Equipment? Why Now?

In the wake of COVID, practices are eager to get patients back into their offices. Many patients have avoided getting preventive testing done or had their visits done virtually. What can be provided virtually is limited, particularly when it comes to diagnostic testing. Equipment gives practices a reason to call up their patients and invite them back into their office. … Read More

Storytelling: Your Most Important Skill to be Successful in Medical Sales

The medical industry presents one of the most challenging arenas to be a successful sales rep. Selling to highly educated buyers with limited time to spare means you must make the most of your opportunities. There are countless books and articles that have been written with tips how to succeed in medical sales, each helpful in perfecting your game. However, … Read More