Transcript of the Every Ancillary Medical Sales Podcast on Trends for 2019

The Every Ancillary Medical Sales Podcast is a weekly podcast that covers all things Medical Ancillary. From ancillary products and equipment, lab testing and more as well as sales strategy and things impacting medical practices. The podcast is hosted by Michael Berg and Vivien Hudson. This podcast was released in January 2019 discussing what Mike and Viv see as the … Read More

Fingerstick Allergy Testing

Allergies are all around us and come from a wide range of sources that we come into contact daily. Many symptoms of allergy are not the routinely expected hayfever – running nose, sneezing and itchy eyes. Other symptoms can include bloating, lethargy, headaches and many other nonspecific symptoms that anyone could experience on a regular basis, with little thought to … Read More

The Best Kept Secret in Medical Sales

Recently we were talking to someone in the medical sales space and were told ‘Every Ancillary’ was the ‘best-kept secret’ in the medical ancillary space. Well, it’s kind of nice thinking you are a great asset but knowing we are a ‘secret’ is a little alarming! Every Ancillary launched in September 2019 so it’s no surprise that we are still … Read More

2019 medical ancillary outlook…the end of the middleman!

Economists have been warning about the negative effects that “rent-seeking” has on an economy. Rent-seeking describes any activity in a system that extracts resources without adding any value. If you work in the medical ancillary sector, you are probably very familiar with this activity. The medical ancillary sector is loaded with rent-seekers, aka “brokers”, “distributor groups”, “rep groups”, or the … Read More

Get Ahead of Allergy Season

The time to start testing for allergies is now! Providers need to be reminded of the allergy symptom cycle.  The pollen count may be low right now as temperatures are dropping. When Spring comes around so will the misery of allergy symptoms- watery eyes, runny nose, sneezing etc… screening and testing patients now will allow the allergiDrops to work its … Read More

What’s Around the Corner for 2019

Well here we are at the close of 2019. It has been a big year for us and we are optimistic as we look into the possibilities for the year ahead. Over the past quarter we have significantly added to our Practice Enhancement portfolio. These tools will help you talk to any specialty and help doctors understand that you are … Read More

Providing Lunches – Is It Ever Worth It?

Upon entering the medical industry as a pharmaceutical rep, I had visions of spending most of my days having interesting scientific discussions with healthcare providers. However, it wasn’t long before I felt more like a Panera deliver driver! Providing meals for medical staff has been a common practice for decades. Doctor’s have limited time, so having any sort of meaningful … Read More

Onychomycosis Diagnosis for Primary Care

Onychomycosis pathology has been a valuable tool for sales reps to build a relationship with their physicians. Onychomycosis is a common disease of the toenail. It is the cause of roughly 50% of nail deformities and affects approximately 14-18% of people living in the USA. It is important to identify the pathology of the nail deformation and determine a proper treatment plan. Many insurances … Read More

New Solutions on the Every Ancillary Platform

Since the launch of the EveryAncillary platform, we have had a number of new vendors add their solutions. These solutions are providing depth and value to help you strengthen your position as a Medical Practice Consultant. These include: Observational Studies: A clinical trial solution that observes Clinician behavior, not the patient. This has proven to be an easy ‘sale’ for consultants … Read More